Advertisements and materials produced for financing business should avoid encouraging or guiding the public to over-expand their credit, causing excessive risks.
If any TAI TSA member has cooperated with an influencer in a manner that does not comply with regulations above, they must make adjustments by Jun. 5, 2025.
On Mar. 6, TAI FSC published revision to regulations on advertising.
TAI FSC said TAI TSA revised Regulations on advertising, business solicitation, and promotional activities by members, to reduce disputes arising from those activities.
Revision Key Points
Securities firms must ensure that advertisements related to margin financing do not encourage excessive credit expansion or high-risk exposure for investors.
Securities firms must establish internal control mechanisms for managing influencer partnerships; a formal contract must be signed, defining rights and obligations.
Regular compliance reviews are required, with periodic checks by the TAI TSA.
If unauthorized influencers spread false or biased information about a firm’s financial products or services, firm must clarify, correct misinformation on its official website.
Non-compliant influencer collaborations must be corrected within three months.
Promotional materials for events must clearly state the invited speakers’ affiliations or professional backgrounds, speakers must comply with securities laws and regulations.
Securities firms and employees cannot provide or promote non-company software with trading analysis, recommendations, or discretionary trading features.
If firms need to provide software beyond these restrictions, they must establish internal control measures to ensure compliance and prevent disputes.
Advertisements and materials produced for financing business should avoid encouraging or guiding the public to over-expand their credit, causing excessive risks.
If any TAI TSA member has cooperated with an influencer in a manner that does not comply with regulations above, they must make adjustments by Jun. 5, 2025.
