UTA LEG Commercial Email Act

On Feb. 14, UTA LEG passed bill on use of commercial email.

  • UTA LEG passed SB 0123, the Commercial Email Act, amending the existing Utah Commercial Email Act (UTA LEG 13-65-101, UTA LEG 13-65-201), see #164888.
  • Provisions
  • Modified the Utah Commercial Email Act (Act) to change the definition of Utah email address; modified provisions regarding prohibited uses of commercial email in Utah.
  • Prohibited uses include sending email with a third-party's name without permission.
  • Sending commercial email that has false, misrepresented, forged header data.
  • In addition, prohibits the use of misleading subject lines about a material fact regarding the advertiser, the contents, or the subject matter of the commercial email.
  • Legislative History
  • On Jan. 22, 2024, bill introduced in Senate; on Feb. 5, 2024, bill passed Senate.
  • On Feb. 6, 2024, bill introduced in House; on Feb. 14, 2024, bill passed House.
  • Effectiveness
  • Upon approval by the UTA LEG governor, the bill will take effect on May 1, 2024.
  • Mar. 2024 UTA LEG Governor Approval
  • On Mar. 13, 2024, UTA LEG reported bill SB 123 was signed into law by the governor.

Regulators UTA LEG
Entity Types CNSM; Corp
Reference PR, Bill, 3/13/2024; Bill, SB0123, 2/14/2024; Citation: *UTA LEG* 13-65-101, 13-65-201;
Functions Advertising; Compliance; Fraud; Legal; Privacy
Countries United States of America
Products Corporate
Regions Am
Rule Type Final
Rule Date 2/14/2024
Effective Date 5/1/2024
Rule Id 201223
Linked to Rule :164888
Reg. Last Update 3/13/2024
Report Section US Consumer

Last substantive update on 03/19/2024