LTH CB Credit Advertising Rules

Published on: Jul 17, 2026

On Jul. 10, LTH CB issued resolution to amend credit advertising rules.

  • LTH CB published Res No 2026/03-82 of Jul. 9, 2026, amending Resolution No 03-179 of Dec. 13, 2016, on the Approval of the Rules on Credit Advertising.
  • Purpose
  • The Credit Advertising Rules establish the requirements for the content, presentation form and quality of the typical sample presented in consumer credit and real estate-related credit advertising and the warning presented in consumer credit advertising.
  • The Rules apply on any form of credit advertising, and by any communication channel.
  • They also apply mutatis mutandis to operators of peer-to-peer lending platforms.
  • LTH CB is competent for the supervision of compliance with those requirements.
  • Effectiveness
  • The resolution enters into force on Nov. 20, 2026.
Regulators
LTH CB
Entity Types
Bank; CNSM; MSB
Reference
OG 2026-11796, 7/10/2026; Res 2026/03-82, 7/9/2026; Res 03-179, 12/13/2016
Functions
Advertising; Compliance; Financial; Operations; Product Administration; Risk; Suitability; Technology
Countries
Lithuania
Category
State
N/A
Products
Banking; Loan
Rule Type
Final
Regions
EMEA
Rule Date
Jul 10, 2026
Effective Date
Nov 20, 2026
Rule ID
306507
Linked to
N/A
Reg. Last Update
Jul 10, 2026
Report Section
EU