IOW LEG Consumer Data Protection


On Mar. 15, IOW LEG passed bill re consumer data protection.


  • IOW LEG passed bill SF 262 (formerly SSB 1071) relating to consumer data protection.
  • Bill creates new Chapter 715D, sections 1-9, under IOW LEG XVI (criminal law).
  • Scope
  • Covers in-State business or producers of products/services targeted to Iowans that annually control/process personal data of over 99,999 consumers or control/process personal data of 25K consumers with 50% gross revenue from sale of personal data.
  • Exempts certain entities, including financial institutions and certain organizations governed by rules by the department of health and human services.
  • Also, certain protected information, personal data collected under State/ federal laws.
  • Definitions
  • Creates new section IOW LEG 715D.1 providing for definitions of key data terms.
  • Terms include related parties and various classes of data to be protected under bill.
  • New section IOW LEG 715D.2 defines parties and transactions to which bill applies.
  • Also, new Section IOW LEG 715D.3 sets consumer rights in their own data, defining those who may request data, request deletion of data, or implement opt out.
  • Party Duties under Bill
  • New Section IOW LEG 715D.4 outlines duties of data controllers, including adopting and implementing procedures, providing notices, complying with applicable law.
  • Also, new section 715D.5 sets out duties of processor, essentially assisting controllers.
  • Exemptions
  • New section 715D-6 provides exemptions from the bill's requirements, including data handling and requests, and the use of pseudonymous data in certain cases.
  • Also, new section 715D.7 provides that nothing in the bill interferes with compliance with applicable federal, state, or local law or regulation by controller or processor.
  • Other Provisions
  • Section 715D.8 gives IOW AG exclusive authority to enforce the statute via civil investigative demand and provide 90 days' notice of potential violation.
  • If violation is cured within 90 days, no action will be taken against controller/processor.
  • Where no cure, IOW AG may initiate action for injunction, civil penalties up to $7,500.
  • Section 71D.9 expressly preempts all local laws, regulations relating to data privacy.
  • Legislative History
  • On Feb. 13, 2023, bill was introduced in Senate; on Mar. 6, 2023 bill passed Senate.
  • On Mar. 7, 2023, bill was introduced in House; on Mar. 15, 2023, bill passed House.
  • Effectiveness
  • Upon approval by the governor, the act takes effect on Jan. 1, 2025.
  • Mar. 28, 2023 IOW LEG Governor Approval
  • On Mar. 28, 2023, IOW LEG governor signed bill SF 262, effective Jan. 1, 2025.

Regulators IOW AG; IOW LEG
Entity Types CNSM; Corp
Reference Bill 3/28/2023; Bill, SF262, 3/16/2023; Citation: IOW LEG XVI;
Functions Compliance; Legal; Operations; Privacy; Risk; Technology
Countries United States of America
Category
State
Products Corporate
Regions Am
Rule Type Final
Rule Date 3/16/2023
Effective Date 1/1/2025
Rule Id 166448
Linked to N/A
Reg. Last Update 3/28/2023
Report Section US Insurance

Last substantive update on 04/03/2023