ITA DP Lusha Investigated re Data Sale

Published on: Apr 11, 2025

On Apr. 8, ITA DP opened investigation into US company Lusha.

  • ITA DP opened investigation into US company Lusha re sale of contact data, including phone numbers of dubious origin, of people living in Italy.
  • Overview
  • Requested information from Lusha Systems Inc, US company offering companies enriched information via its online platform to find or verify, email addresses, landline and mobile phone numbers.
  • Platform accessible from Italy, with services offered to users who connect from Italy.
  • Further, presence of data of people living in Italy in Lusha database is confirmed by reports received, in which people complain of receiving unwanted promotional and/or commercial calls, made thanks to data obtained from services made available by it.
  • ITA DP, per potential risks also for people living in Italy, asked Lusha to submit some information within 20 days: specify how much data of people living in Italy collects or processes, clarify methods of collection, more date on each source feeding database.
  • Lusha must also clarify if personal data of users who do not use platform processed.
  • Particularly re email addresses, phone numbers, must specify: sources of acquisition.
  • Also, if consent acquired to send advertising or market research; purposes for which such data is communicated to users and related request for consent.
  • Phenomenon long under attention of ITA DP, which since Jan. 2025 has penalized numerous real estate agencies that promoted intermediation services using phone numbers from third-party company that manages service similar to Lusha's.
  • Effectiveness
  • Lusha has until Apr. 28, 2025 to submit the requested data.
Regulators
ITA DP
Entity Types
CNSM; Corp
Reference
PR 4/8/2025
Functions
Advertising; Compliance; Exams; Legal; Privacy; Product Administration; Risk; Sales Practices; Technology
Countries
Italy
Category
State
N/A
Products
Corporate
Rule Type
Final
Regions
EMEA
Rule Date
Apr 8, 2025
Effective Date
Apr 28, 2025
Rule ID
250196
Linked to
N/A
Reg. Last Update
Apr 8, 2025
Report Section
AML & Enforcement