FR CNIL Targeted Political Advertising

Published on: Jul 8, 2025

On Jul. 3, FR CNIL updated its doctrine for political advertising.

  • FR CNIL updated its doctrine on targeted political advertising due to EU developments.
  • Follows EU CNCL Mar. 2024 published Reg 2024/900 in Official Journal, see #162790.
  • Main Points
  • EU Reg 2024/900 imposes new obligations regrading transparency and targeting of political advertising; it grants additional powers to FR CNIL, which is already engaged in interpreting the text's key concepts, in conjunction with the stakeholders concerned.
  • FR CNIL is designated as the competent authority to ensure the application of articles which strictly regulate the use of personal data for political communication purposes.
  • E.g., requirement for explicit consent; collection of data directly from data subjects.
  • Prohibition of profiling based on the personal data of minors; prohibition of profiling based on sensitive data; obligation to keep a register; details will be available online.
  • FR CNIL has initiated an update of its online content which will, soon, cover the regulation's main contributions and concrete recommendations to help stakeholders.
  • Effectiveness
  • The Regulation 2024/900 will be fully applicable from Oct. 10, 2025.
Regulators
FR CNIL
Entity Types
CNSM; Corp
Reference
PR, 7/3/2025; Reg 2024/900; GDPR Reg 2016/679
Functions
Advertising; Compliance; Legal; Market Conduct; Privacy; Record Retention; Technology
Countries
France
Category
State
N/A
Products
Corporate
Rule Type
Final
Regions
EMEA
Rule Date
Jul 3, 2025
Effective Date
Oct 10, 2025
Rule ID
261320
Linked to
Reg. Last Update
Jul 3, 2025
Report Section
EU