On Mar. 21, IND SEBI issued verification mechanism re advertising.
IND SEBI decided to introduce a verification mechanism for IND SEBI registered intermediaries who wish to advertise on platforms like Google and Meta.
Follows IND SEBI Mar. 2025 enabled online filing for two acquisition reports, #247751.
Background
IND SEBI observed rapid rise in securities frauds on various social media platforms.
These frauds often involve perpetrators offering fake online trading courses, seminars, misleading testimonials, and false promises of assured or risk-free returns.
Mechanism
IND SEBI registered intermediaries must register on these platforms using their email ID and mobile number already recorded in SEBI intermediary (SI) portal, #247751.
Social media platform providers will conduct advertiser verification of IND SEBI registered entities before allowing them to upload or publish advertisements.
Registered intermediaries intending to advertise on these platforms are required to update contact details (email ID and mobile number) in the intermediary database.
Effectiveness
Deadline for updating contact details is Apr. 30, 2025.
