UTA LEG Generative AI Protections

Updated on: Apr 2, 2025

Latest Event


  • Mar. 27, 2025 UTA LEG Governor Approval
  • On Mar. 27, 2025, UTA LEG governor approved bill SB226, effective on May 7, 2025.

On Mar. 7, UTA LEG passed bill on consumer protection involving AI.

  • UTA LEG passed bill SB 226 related to artificial intelligence consumer protection.
  • Enacted provisions on use of generative artificial intelligence in consumer transactions.
  • Amended Utah code UTA LEG 63I-2-213, enacted UTA LEG 13-75 Sections 101-106.
  • Bill Amendments
  • Defined terms including regulated occupation, occupation regulated by Department of Commerce; requires individual obtain license, State certification to practice occupation.
  • Required certain disclosures when generative AI is used in a consumer transaction.
  • Individual providing services in regulated occupation must prominently disclose when individual receiving services is interacting with generative artificial intelligence.
  • If use of generative artificial intelligence constitutes a high-risk artificial intelligence interaction; comply with all requirements when providing services via generative AI.
  • Established safe harbor where person not subject to enforcement for violating act
  • If person's generative AI clearly discloses consumer transaction, provision of regulated services; and throughout interaction, is generative AI, not human, or AI assistant.
  • Also described liability for violations of consumer protection laws; and penalties.
  • Extended repeal date of Artificial intelligence policy act, from 2025 until Jul. 1, 2027.
  • Legislative History
  • On Feb. 4, 2025, bill introduced into Senate; on Feb. 24, 2025, bill passed the Senate.
  • On Feb. 25, 2025, bill introduced in the House; on Mar. 7, 2025, bill passed the House.
  • Effectiveness
  • If finalized, except as provided in Subsection (2), bill takes effect on May 7, 2025.
  • S 63I-2-213 takes effect, except as provided in Subsection (2)(b), May 7, 2025; or if approved by two-thirds of all members in each house, upon approval by governor.
  • Otherwise without governor's signature, day following constitutional time limit of Utah Constitution, Article VII, Section 8; or in the case of a veto, the date of veto override.
  • Mar. 27, 2025 UTA LEG Governor Approval
  • On Mar. 27, 2025, UTA LEG governor approved bill SB226, effective on May 7, 2025.
Regulators
UTA LEG
Entity Types
CNSM; Corp
Reference
Bill, 3/27/2025; Bill SB0226S02, 3/7/2025; Citation: *UTA LEG* 63I-2-213, 13;
Functions
Compliance; Cyber; Legal; Registration/Licensing; Reporting; Technology
Countries
United States of America
Category
State
N/A
Products
AI; Corporate
Rule Type
Final
Regions
Am
Rule Date
Mar 7, 2025
Effective Date
May 7, 2025
Rule ID
246482
Linked to
N/A
Reg. Last Update
Mar 27, 2025
Report Section
US Consumer