UTA LEG Mental Health AI Chatbots Bill

Updated on: Mar 28, 2025

Latest Event


  • Mar. 25, 2025 UTA LEG Governor Approval
  • On Mar. 25, 2025, UTA LEG governor approved bill HB 452 regarding AI chatbot use.

On Mar. 6, UTA LEG passed bill regulating use of chatbots that use AI.

  • UTA LEG passed Bill HB 452 to regulate AI chatbot's use in provision of mental health.
  • Amends Utah code UTA LEG 13-2-1, enacted UTA LEG 13-72a and UTA LEG 58-60-118.
  • Protection of Personal Data
  • Defined terms related to AI, mental health, research, health and personal information.
  • Bill establishes protections for users of mental health chatbots that use AI technology.
  • Restricts suppliers of AI chatbots from selling/sharing certain health or user data with any 3rd party, may share individually identifiable health data for chatbot functionality.
  • Supplier and the other entity must comply with privacy and security provisions of 45 CFR 160 and 45 CFR 164, Subparts A and E, as if the supplier were a covered entity.
  • Advertising and Disclosures
  • Suppliers may not use the chatbot to advertise in a conversation with user or chatbot.
  • Must clearly state that it is an advertisement, sponsorship or a business affiliation.
  • May not use user data to determine advertisement unless for mental health services.
  • Supplier must cause the chatbot to disclose that it is AI technology and not a human.
  • Disclosure must be made before the user access the features of the mental health chatbot, or at beginning of interaction between chatbot and user longer than 7 days.
  • Violations may result in injunction, disgorgement. $2.5k fine per violation, court fees.
  • Additionally, court may impose a civil penalty of no more than $5k for each violation.
  • Affirmative Defense
  • Allows affirmative defense for chatbot suppliers who show creation, maintenance and implementation of certain policies in writing, and describe compliance procedures.
  • The proposed bill additionally addressed the procedure to file a policy with UTA CNS.
  • Such affirmative defense applies only in administrative/civil action alleging a violation of Subsection UTA LEG 58-1-5-501(1), or Subsection UTA LEG 58-1-5-501(2).
  • Legislative History
  • On Feb. 10, 2025, bill introduced in House; on Feb. 27, 2025, bill passed in House.
  • On Feb. 28, 2025, bill delivered to Senate; on Mar. 5, 2025, bill was passed in Senate.
  • On Mar. 6, 2025, bill was returned to House; on Mar. 6, 2025, draft bill was enrolled.
  • Effectiveness
  • If finalized, act becomes effective May 7, 2025.
  • Mar. 25, 2025 UTA LEG Governor Approval
  • On Mar. 25, 2025, UTA LEG governor approved bill HB 452 regarding AI chatbot use.
Regulators
UTA LEG
Entity Types
CNSM; Ins
Reference
Bill, 3/25/2025; Bill HB0452S02, 3/6/2025; Citation: *UTA LEG* 13, 13-2-1, 58-60, 58-1-5-501; *45 CFR* 160, 164;
Functions
Advertising; Compliance; Legal; Operations; Privacy; Product Administration; Record Retention; Sales Practices; Technology
Countries
United States of America
Category
State
N/A
Products
Insurance; Insurance-Health
Rule Type
Final
Regions
Am
Rule Date
Mar 6, 2025
Effective Date
May 7, 2025
Rule ID
246069
Linked to
N/A
Reg. Last Update
Mar 25, 2025
Report Section
US Consumer