FTC Negative Option Rule Changes


On Mar. 23, FTC proposed consumer click-to-cancel subscription rule.


  • FTC proposed provision to easily cancel recurring subscriptions and memberships.
  • Follows FTC 2019 notice of proposal to amend its negative options rule, see #65498.
  • Click to Cancel Provisions
  • FTC proposed click to cancel provisions to protect consumers from difficult to cancel memberships, and businesses will face penalties who trick consumers into signing up.
  • Amend 16 CFR 425 negative option rule for consumers who wish to opt out of subscriptions, or to cancel subscriptions/memberships that they wish to discontinue.
  • The proposal will also implement simple cancellation mechanism, new requirements for additional offers, and new requirements for reminders and confirmations.
  • Consultation
  • Comments on proposal are due 60 days after publication of notice in federal register.
  • Apr. 2023 Fed Reg Filing
  • On Apr. 24, 2023, FTC published proposal in federal register, comment Jun. 23, 2023.
  • Jun. 2023 CAL AG Coalition Comments
  • On Jun. 26, 2023, CAL AG Rob Bonta announced that, as a member of the twenty-six State coalition, he had filed a comment letter regarding the FTC proposed rule.
  • Supports proposal to easily cancel recurring subscriptions and memberships, but made suggestions on consent, cost-effectiveness, simpler cancellations, more methods.
  • Jun. 2023 NC AG Coalition Comments
  • On Jun. 28, 2023, NC AG Josh Stein announced his support, joined AG comment letter for the FTC's proposed changes to its negative option rule to better protect consumers.
  • Dec. 4, 2023 FTC Virtual Hearing
  • On Dec. 4, 2023, FTC reported informal hearing on Jan. 16, 2024, to review proposal.
  • Six nongovernmental organizations will speak and address the issues raised to date.
  • Dec. 8, 2023 FTC Federal Register
  • On Dec. 8, 2023, FTC published Notice of informal hearing, to be held Jan. 16, 2024.
  • Notice of hearing followed requests by commenters to make oral submission at an informal hearing for FTC to consider several potential disputed issues of material fact.
  • Jan. 2024 FTC Hearing Notice
  • On Jan. 10, 2024, FTC issued notice on issues raised ahead of click-to-cancel hearing.
  • FTC received requests for extensions, to reconsider its determination of no genuinely disputed issues of material fact to be resolved at the hearing; FTC denied the requests.
  • Oct. 2024 FTC Final Rule
  • On Oct. 16, 2024, FTC issued final click-to-cancel rule that require sellers to make it as easy for consumers to cancel enrollment; also published fact sheet on changes to rule.
  • Adopted final rule with certain changes, most notably dropping requirement sellers provide annual reminders to consumers of negative option feature of subscription.
  • Dropped prohibition on sellers telling consumers seeking cancel subscription on plan modifications, reasons keep to existing agreement without ask if want to hear them.
  • Most final rule provisions go into effect 180 days after publication in federal register.
  • In Oct. 2024, PEN AG reported FTC amended the click to cancel rule, see #230305.
  • Nov. 2024 FTC Fed Reg Final Rule
  • On Nov. 15, 2024, FTC issued final rule, in federal register, effective Jan. 14, 2025.
  • Regulated entities have until May 14, 2025, to comply with Sec. 425.4 through 425.6.

Regulators CAL AG; FTC
Entity Types CNSM; Corp
Reference 89 FR 90476, 11/15/2024; PR P064202, Info, 10/16/2024; PR, Nt, 1/10/2024; 88 FR 85525, Mt, 12/8/2023; PR, RIN 3084-AB60; PR, 6/28/2023; PR, 6/26/2023; Lt, 6/23/2023; 88 FR 24716, 4/24/2023; RF P-064202, PR, 3/23/2023; RIN 3084-AB60; Citation: 16 CFR 425;
Functions Compliance; Financial; Legal; Market Conduct; Operations; Risk; Sales Practices
Countries United States of America
Category
State
Products Corporate
Regions Am
Rule Type Final
Rule Date 3/23/2023
Effective Date 1/14/2025
Rule Id 167401
Linked to Rule :65498
Reg. Last Update 11/15/2024
Report Section US Consumer

Last substantive update on 11/18/2024