CYP SEC Marketing Communications

Published on: Apr 16, 2025

On Apr. 11, CYP SEC issued circular on website/marketing obligations.

  • CYP SEC issued circular on obligations and compliance of Cyprus Investment Fund Managers (CyIFMs) with regard to their websites and marketing communications.
  • Follows ESMA Nov. 2020, guide for fund marketing communications, see #90406.
  • Website and Marketing Compliance
  • CYP SEC reminds CyIFMs of their obligations regarding website compliance, as inconsistencies have been observed in website content, and inadequate disclosures.
  • In addition to observed deviations from the applicable regulatory framework.
  • Circular sets out CYP SEC's expectations and additional compliance measures to enhance transparency and investor protection, which CyIFMs need to observe.
  • As such, CyIFMs need to maintain a website, ensuring that its content aligns with marketing communications requirements, and disclose certain documents/information.
  • Such disclosure need to be accessible to investors through CyIFMs' websites.
  • Category of Fund Managers
  • CYP SEC sets out regulatory compliance on website/disclosure obligations for Cyprus UCITS management companies and self-managed Cyprus UCITS (CyUCITS MCs).
  • Also, criteria for regulatory obligations are set out by CYP SEC for Cyprus alternative investment fund managers and self-managed Cyprus AIFs (CyAIFMs).
  • Sub threshold Cyprus alternative investment fund managers and self-managed sub threshold Cyprus AIFs (sub threshold CyAIFMs), have obligations set out by CYP SEC.
  • Actions Required by CyIFMs
  • CYP SEC advises all CyIFMs to conduct website maintenance, and ensure the proper upkeep of an official website (owned and operated by them), and compliance.
  • Includes an immediate review to ensure website content aligns with the regulatory requirements, such as Reg 2019/1156 on facilitating cross-border distribution.
  • Specifically, distribution of collective investment undertakings (CIUs), and also requirements of ESMA guidelines on marketing communications (ESMA34-45-1272).
  • SFDR Reg 2019/2088 on sustainable finance disclosures is applicable to all CyIFMs.
  • Reviews by CyIFMs must also include all required disclosure are up-to-date/correct.
  • CyIFMs must ensure that documents, such as prospectuses, and packaged retail and insurance-based investment products (PRIIPs) are directly available on their websites.
  • Also, key information documents (KID) must be directly available on CyIFMs' websites without requiring users to sign up or request access for any of these documents.
  • If a fund maintains a separate website, it is still the CyIFM's responsibility to ensure compliance and the CyIFM must have full administrative access.
  • An internal review process for website content and marketing communications must be conducted by CyIFMs to ensure they continue to adhere to regulatory requirements.
  • Additional Measures of Compliance
  • CyIFMs must inform CYP SEC of any new or modified website (beyond those initially reported) via the funds portal within 10 days from the establishment or change.
  • CYP SEC will conduct periodic reviews to ensure compliance obligations are met.
  • Effectiveness
  • Implement all required actions as set out by CYP SEC by May 31, 2025.
Regulators
CYP SEC
Entity Types
B/D; Depo; Exch; HF; IA; IB; Inv Co
Reference
Cir C703, 4/11/2025; SFDR Reg 2019/2088; Reg 2019/1156
Functions
Advertising; Compliance; Environment; Financial; Legal; Operations; Outsourcing; Product Administration; Product Design; Registration/Licensing; Reporting; Risk; Sales Practices; Technology
Countries
Cyprus; Cross-Border
Category
State
N/A
Products
Cryptocurrency; Derivatives; Equity; Fund Mgt; Hedge Funds; Issuance/IPO; Securities
Rule Type
Final
Regions
EMEA
Rule Date
Apr 11, 2025
Effective Date
May 31, 2025
Rule ID
250854
Linked to
N/A
Reg. Last Update
Apr 11, 2025
Report Section
EU